Myself, giving a presentation at a product event in Toronto.

Founded Human Collective (2018). Human is a product design and development lab in Toronto, Ontario. We soft launched with a select group of clients in February of 2018 and we’ll have more share soon.

Cofounded Mappedin (2010 – 2017). Lead product and design from a weekend project to a platform managing more than 250MM square feet of premium retail space and a powerful network of navigation tools serving millions worldwide.


Alumni of UW’s Velocity Program. What was then an experimental program for entrepreneurship is now the largest free tech incubator in the world.

Studied Systems Design Engineering at the University of Waterloo before leaving to pursue design & entrepreneurship.

I’m writing on Medium.

Customer Culture
Early stage startups should choose customers as carefully as employees.

The Most Efficient Path
The market doesn’t ask to be disrupted, but greatly rewards those who do.

What Leaders can Learn from the Conductor
It’s rare to have such an intimate view of the art of coordinating people.

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